Is your new business currently stuck in a bit of a slump? Are you looking for a new way to generate interest in your company? Well, it might be time for a brand new website design. 

For a small business, a custom website may seem like an extravagant purchase. But, you may find that custom web design can actually be an incredibly worthwhile investment. 

Here are 5 reasons why custom web design is the boost your business needs:

1. Unique Companies Need Unique Websites

You’ll hear it from marketing professionals all the time: you must align your brand. And for a unique company, that means building a unique website. After all, how do you set apart a brand when you’re using the same website templates as everyone else?

Having a one-of-a-kind business is a competitive advantage. But, without the proper one-of-a-kind website, you’ll simply be throwing that advantage out the window. But, a website that displays this advantage could even increase your SEO rankings.

Branding is the key to conveying your message. Your website is the most visible part of that message. Don’t waste it. 

2. Custom Web Design Is Hard to Outgrow

Website templates often come with some serious limits. For a growing company, that could mean frequent updates just to meet your business needs.

Adding an e-commerce section, for example, might be impossible with a website design template. But when you build a website from scratch, you ensure the website is able to grow with your company. So, you won’t have to worry about throwing money away on a new web design every couple of years.

3. Custom Websites Are Easy to Expand

Custom websites are designed by and for you. Because of this, it’s easy to add new pages, sections, and features to your website with the help of your web designer. 

This means that your site will be in it for the long-haul. You’ll be much more likely to accurately convey your brand message and offerings. 

When you come into your design meetings with a plan, your web designer can help you prepare for the future. Built-in expandable code is easy to incorporate. All you have to do is dream big. 

4. Custom Web Design Can’t Be Imitated

It’s much harder to rip-off a successful website that has been custom-designed. With a website template, you leave yourself open to imitators. 

When you invest in custom web design, you not only receive a sleeker, more efficient website, but you also get added protection from any would-be copycats. 

5. You’ll Be Looking at a Higher Return on Investment

When a web viewer becomes a client, that is known as a digital conversion. The goal of your website? To send your conversation rate soaring. 

The best way to increase your conversion rates is to invest in web design services that can grow with your company. While it may take longer and cost a little more, the return on investment will be far greater than with a boring old website template. 

Are Web Design Services Worth It?

The short answer? Absolutely. 

Custom web design can align your branding, invigorate interest from the public, and offer an extensive return on investment.

Contact MWD Web Design to get started with your own custom website. To invest in your company, start by investing in your website.