There are over 11 million musicians on Spotify, and that’s not even all of the musicians that exist on the web. If you have a passion for music, you have to find a way to rise above the millions of up-and-coming artists and find a loyal fanbase.
Sure, it all starts with creating music and doing local performances, but what happens when you want to grow even more? You need a musician website.
Creating a good website isn’t easy. We’re here to talk about a few key things that you’ll need to incorporate. Read on to learn more.
1. Clear and Engaging Design
When you’re setting up your artist or band website, you want to make sure that the design is both clear and engaging.
Many people make the mistake of going overboard when they make a website. They use too many elements and the end result looks cluttered and confusing. There may be gifs, autoplay videos, and too many pictures.
The goal of your website is to get new listeners (and potentially more gigs and sales). A confusing website will impede that goal.
Keep it clean and organized so viewers can find what they’re looking for right away. It’s a good idea to have a pro set up your website for you so they can help you get the aesthetic that you’re looking for.
2. Comprehensive Artist Bio
Why are people visiting your page? They want to learn more about you and your band. Make sure you have a comprehensive artist bio (or band bio) to show them, similar to an “about me” page.
The page should be clean and easy to understand. It should either have a clear photo or your logo (depending on how you prefer to be represented).
This is also a great place for a brief discography and a link to where people can access your music, whether it’s on Spotify, YouTube, or elsewhere. You want to show people everything you have to offer.
3. SEO Optimization
You need an SEO-optimized website if you want to grow in the competitive music industry. But how do you do that?
There are a few ways to go about it. Many people start by implementing relevant keywords to attract new visitors who input certain queries. For example, if you’re the lead singer of a punk band in Bend, Oregon, you may use keywords like “punk band in Bend” or “Oregon-based punk band.”
You can also use blog posts to boost your SEO. This allows you to provide value to your site visitors while boosting your site up the search engine algorithm. Blog posts also keep site visitors on the page (as long as they’re well-written, of course) which is good for your site visibility.
You can also SEO-optimize other elements of your band website, like photos and other images. It’s helpful to have an SEO pro take care of this for you. SEO is essential, and you want to set your website up for success.
4. Upcoming Events and Tour Dates
Do you have any events coming up? Whether it’s a full-on tour or just a few local events, your website is one of the best places to show them off.
Make a list of all of the places where people can see you perform within the next year. You should also provide links to tickets and event pages so people can get more information if they want to go watch you.
Your website should be driving your sales! Sure, you can post performance information on your social media platforms, but you want to have it all in one place on your website as well.
5. Accessible Contact and Booking Information
If someone wants to get in contact with you, for professional reasons, how would they do that? Hopefully, they’ll be able to find that information on your professional website.
You should have information about any professional contact information you have. This may include a phone number and should include a professional email address, either for yourself or your agent (if applicable). You should also mention what that contact information is for.
Most artists use professional contact info for booking as well as brand and artist collaborations. You may want to have a separate contact form for general comments and questions.
6. Integration with Social Media Platforms
Speaking of contact information, you also want to make sure your website has good social media integration.
As a musician, you’re likely using several social media platforms. You have Instagram, TikTok, YouTube, Soundcloud, and whatever new platform comes out so you can always be ahead of the game.
While your social media pages and your website will operate separately, you should connect them. Use your social media to drive website visits and your website to get more social media followers.
To do this, find ways to integrate your social media pages with your website. You should, at the very least, have links to all of your platforms.
You can also use widgets to show your most recent Instagram and Twitter posts right on your site!
Make Your Musician Website Pop
A good musician website can really boost your career as a musical artist! Give yourself a competitive edge by making sure your site has all of the necessary elements and features. Create a site for your dedicated fanbase to find you on!
Making a website isn’t easy, especially if you want to go above and beyond and create an online space that truly represents you. We want to help.
Contact us to learn all about our web design, logo design, and SEO services. We can’t wait to work with you.