It’s no secret that having a powerful Internet presence is essential to the future success of your company.
This makes investing in your brand’s website an important endeavor that can’t be overlooked. But, not every entrepreneur knows how much they should budget for it. The same can also be served when considering a website redesign.
Let’s explore the 5 main factors that affect website design and website redesign cost.
1. Overall Size
As you might guess, the size of the website plays a large role in determining how much it will cost to design the website. Most websites can often be completed for between $1000-$2000. But, large websites with increased functionality can often exceed $2000. This all depends on the type of content, functionality, etc. depending on what you need for your site’s pages.
When calculating the cost, most web design professionals will charge you for the number of pages on your website. This will allow you to implement only the content that you absolutely need so that you can minimize the total number of pages on your site.
It will also help you allocate more money in your budget toward other attributes of your company’s site.
2. Preferred Style
Some websites require a different type of style than others, and this will heavily depend on your company’s branding, products that you offer, etc.
For example, a luxury clothing brand will need to create a website that has the highest quality design possible. This will allow their site design to reflect the quality of the products.
On the other hand, a website for a local mechanic won’t require quite as much development. In this case, the latter website would likely be far less expensive.
Regardless of your type of preferred style, though, you’ll need to ensure that the style you choose properly conveys who your brand is. Otherwise, you might find that your website actually deters people from making purchases or conversions.
When searching for a developer, you should look for someone who has a large amount of experience in designing in the style that you are looking for. That way, you can ensure that you achieve the best results.
3. Page Copy
You won’t find a website without any text on it. But, not just any writing will do— you’ll need professionally-written copy in order to help your brand make as many conversions as possible.
Additionally, professional writing will also help you establish your brand as an authority in your space. For consumers, there often isn’t anything more offputting than a website full of errors, awkwardly-phrased sentences, etc.
As with the overall size of your website, professional writers typically charge per page. So, you’ll need to calculate the total number of pages that you need on your website.
You’ll also need to provide your writer with as much information as possible about your desired goals so that they can properly illustrate your vision.
There’s one more factor to consider— your writer should be able to create content that allows your site to be found on Google’s search results. Otherwise, you run the risk of paying for a service that none of your target audience will be able to see the results of.
4. Search Engine Optimization
To elaborate on that last point, search engine optimization is an essential component of a successful website. Many brands choose to redesign their sites entirely solely for this purpose. But, SEO tactics transcend page copy. In general, you’ll need to consider factors like:
- Meta-descriptions and the title tags
- Properly tagged images
- Schema markup
- Overall side speed
- User experience
These last two metrics are particularly important.
If the users who reach your site quickly navigate away, it will affect a different metric known as a bounce rate. Google uses this to determine whether or not your website has high-quality contact.
If your bounce rate increases, it’s highly likely that your ranking will decrease. So, ensure that you hire a professional who has a strong understanding of how to incorporate site-wide SEO.
5. Level of Functionality
As previously mentioned, different brands require different elements for their website.
Some websites exist solely to showcase somebody’s professional work. Others serve as a sales platform where transactions are made. If your website requires a high level of functionality, you will have to budget more for this service.
This typically includes attributes like e-commerce functionality and database integration.
It can be tempting to cut as many corners as possible when it comes to website design due to the overall expense. But, you will only be creating obstacles for yourself in the future.
For example, let’s assume that you run a clothing business that operates entirely online. If your users find it difficult to find the product they want, navigate through your site in general, or complete a transaction, you’ll be significantly impacting your sales numbers.
Instead, investing in the right level of functionality for your website will ensure that you have all the tools and assets that you need. From here, you can facilitate the largest number of sales possible and quickly recoup the capital that you invested into this obligation.
So, How Much Does a Website Redesign Cost?
Depending on your needs, a website design / website redesign could cost between $1000-$2000 or more depending on your desired features. But, hiring a professional for a website redesign will ensure that you get your money’s worth no matter how much you pay.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.