If your business feels a little bland, it is probably time to revamp your brand identity.
But a brand development strategy is more than simply changing the look and feel of your website. A successful brand goes beyond that.
Check out our 5 top ways to build an ideal brand strategy for your business to find out more.
1. Use the Right Tone of Voice
Who are you as a business, and how do you want to be perceived? Answer this question, and you are one step closer to deciding what your brand’s tone of voice should be.
The tone of voice is central to great branding. It will help customers get a feel for the type of company you aspire to be, and it will help those customers bond with you.
Be consistent with your branding. If you have a corporate, conservative feel to your website, don’t mix it up with a casual, fun, young voice in your blog posts. It will confuse your audience.
Instead, make sure you have one identifiable tone of voice. You use that throughout your branding, including your website, blog, emails, and social media.
2. Go Deep on Buyer Persona
If you want a brand that speaks to your audience, you first need to know your audience and what they want. That’s where buyer personas come in.
A buyer persona is about having a clear and detailed profile of your ideal customer. The deeper you can go with that persona, the better your branding is going to be.
So if you follow one piece of brand development strategy advice, make it this. Don’t stop at demographics. Find out about your buyers’ lifestyle, their family, habits, tastes. Find out the type of social media they like, share and follow.
3. Go Big on Personality
Few companies are fearless enough to be bold in their branding. But do it, and do it well, and you will reap the rewards.
At its heart, a good brand is about putting a personality into a business. Without it, you’ll seem dry, corporate, and somewhat identikit. For that reason, it pays to be different, even if that gets people talking.
Think about ways you can push your branding a little bit further. Do you genuinely want to go for a website that looks the same as your competitor, or are you ready to opt for a more daring look?
Pursuing perfection can slow you down when it comes to knowing how to develop your brand strategy.
Instead, experiment with your branding, see what works, and tweak it. That is the most modern approach to marketing because it relies on data and facts instead of feelings.
Use analytics tools to determine what types of messages, design styles, and imagery your customers respond to the most. Use this to update your branding regularly.
5. Know Your ‘Why?’
Simon Sinek coined the term: “start with your why.” In branding, that means having a passion for what you do and understanding why you are in your business.
Get that right, and that passion will translate into an authentic, living brand with which customers can relate.
If you want a brand that’s ethical and honest, place that belief front and center of your message to the world. If you’re going to build the most innovative and creative new gadget, let your audience know that’s your plan.
A Brand Development Strategy to Transform Your Business
A good brand development strategy isn’t just a tick in the box for your business. It’s central to creating a business that your customers connect with and growing a brand that people want to buy.
Ultimately, a great brand will bring you more sales. And if you are ready to take that next step, contact us today for a no-obligation chat, and let’s help you create not just any brand but an exceptional one.