The top three challenges marketers are facing include innovating, engaging customers in real-time, and creating cohesive journeys. These challenges could impact your ability to gain brand visibility. You might struggle to stand apart from competitors, too.

Your ability to generate leads, sales, and improve your ROI might take a hit as well. 

Don’t let your digital marketing strategy fall behind this year. Instead, impress your target audience! With these 12 digital marketing trends, you can stand out from other businesses in your industry.

Following these 2022 marketing trends will help you remain relevant. You can get in front of customers and draw them to your brand with ease.

Then, you can start generating more leads and sales to set your business up for lasting success.

Give your digital marketing strategy the boost it needs. Get started with these 2022 digital marketing trends today. 

1. Personalization

Don’t make the assumption that your customers are all identical. If you want to make the most of these digital marketing trends, start personalizing.

Nearly 85% of consumers want you to treat them like a person, not a number. Another 74% get frustrated when content doesn’t appeal to their distinct interests.

In fact, over 60% of consumers expect personalization as a standard of service now.

If you fail to personalize your content or marketing strategy, about 52% of consumers could trade your brand for another. 

Instead, take the time to research your target audience. Understand their distinct pain points and needs. Then, start segmenting your customers into distinct buyer personas.  

Using buyer personas could make personalization a little easier. You can create distinct campaigns for each group. Personalization could improve your ROI by as much as eight times.

In fact, 80% of consumers are willing to pay more if you offer personalized experiences, too.

You can start personalizing based on behaviors, pain points, location, and other criteria. Consider the imagery and copy you use in your campaigns, too. 

2. Voice Search

A strong search engine optimization (SEO) strategy will help your website rank higher on search engines like Google. Higher rankings can help you generate brand awareness and website traffic. You can also look like a thought leader in your industry, too.

Boosting your ranking on search engines could even help you appear for featured snippets.

Featured snippets can answer the consumer’s questions without leading them to visit your website. Snippets can appear as summaries, bullet points, or even videos.

Appearing for featured snippets could help your content appear for voice searches, too.  

In fact, about 40.7% of all voice search answers come from featured snippets.

About 75% of voice search results rank in one of the top three positions for a query as well.

Google’s search engine algorithm changes throughout the year. Make sure you’re keeping up with SEO marketing trends to improve your rankings. 

3. Artificial Intelligence

Artificial intelligence (AI) could impact many of these digital marketing trends.

For example, there are new tools available that use computing power to improve marketing campaigns. AI can provide you with smart recommendations developed from previous data.

Using AI when optimizing your campaigns could save you time and money in the future. Otherwise, your campaigns might falter.

If you want to understand how AI can improve your business processes, earn an MBA in Artificial Intelligence. The AI MBA program can help you explore meaningful data patterns and add insights into predicting performance and increasing productivity.

4. Mobile Optimization

While mobile optimization isn’t new, it’s still essential for an effective digital marketing campaign.

For example, Google uses mobile-first indexing to determine search engine rankings. If your website isn’t optimized, work with a web design and development agency. They’ll make sure your website appeals to mobile users as well.

Otherwise, you could scare those customers away.

Mobile optimization can benefit your pay-per-click (PPC) advertising campaigns, too. Otherwise, your quality scores could drop, impacting the cost-per-click. 

5. Protecting Privacy

As you follow these 2022 digital marketing trends, make sure to consider privacy. For example real estate digital marketing policies are much different health related marketing policies. 

Privacy is now a major concern for consumers. If they decide they can’t trust you, they won’t shop from your store.

Make sure there’s an SSL certificate and privacy policy on your website. Let people know if your policy changes.

6. Automation

AI is also allowing us to better utilize automation tools. You can start automating digital marketing campaigns to save time and money.

For example, you can have certain emails send based on behaviors and triggers. If someone abandons a shopping cart, you can send them an email. The email can even show an image of the item they were looking at.

Automation could help you maximize the results from your campaigns. 

7. Video Content

As you follow these 2022 marketing trends, don’t forget to develop video content.

Video content is engaging and easy to consume. By 2022, videos might account for 80% of all web traffic.

Start adding videos to your landing pages. You can also engage consumers in real-time using live videos on social media. 

8. Chatbots

You can also leverage AI by adding a chatbot to your website.

Chatbots can answer consumer questions, even when your lights are off. You can improve your customer service by offering help at all hours. You could even generate more leads. 

9. Influencer Marketing

You don’t have to use these digital marketing trends alone. Instead, consider partnering with a social media influencer.

Influencers already have a strong following online. You can leverage their existing reach and brand trust. Influencers can promote your brand, helping you generate more awareness and leads. 

10. Interactive Content

Interactive content can help you keep consumers engaged. 

You can create quizzes, polls, and contests as part of your social media marketing strategy. Consider using the fear of missing out (FOMO) through Stories and Snaps, too. 

People will want to engage with your content before it’s gone. 

11. EAT

EAT stands for expertise, authority, and trustworthiness. Use EAT as part of your SEO and content marketing strategy.

Establishing EAT within your content will encourage people to trust you. Boosting your credibility could help you generate more leads and sales. 

12. Shoppable Social Media

If you want to boost your social media marketing strategy, consider using shoppable posts this year.

People can view your products from an image you post on social media. Then, they can click the image and shop straight from the app.

You might have an easier time generating sales by simplifying the user experience. 

Get Ahead: 12 Digital Marketing Trends for Success in 2022

Don’t miss the chance to get ahead of the competition this year. Instead, consider giving these 12 digital marketing trends a try. Adding these trends to your 2022 digital marketing strategy could set you up for success.

You can reach more customers, boost sales, and improve your ROI.

Need help getting started? We’re here for you.

Contact our team today to discuss your digital marketing strategy.