Search engine optimization (SEO) is the pillar of Internet marketing. For many years, businesses across the globe have used search engine optimization to expand their reach. It simply involves increasing the value of their website and making it more visible to search engines like Google, Bing, and others.
Since the Covid-19 pandemic started, the demand for high-quality websites has increased significantly. Existing businesses have flooded the Internet as part of their new remote working strategy while new ones are trying to solidify their niches online. Governments and non-profit organizations are also relying on the Internet now more than ever. The impact on search engine optimization has been amazing.
Covid-19, the Internet and Search Engine Optimization
Since the Covid-19 pandemic began, different industries have been affected. While many companies have shut down or are struggling to stay afloat, Internet-related businesses have thrived and SEO is in the middle of this progress. Even businesses with low website traffic have to tweak their SEO strategies to get more visibility. The competition has never been this fierce and things will most likely remain like this for a long time.
In 2017, about 3.8 billion people around the world used the Internet regularly. In October 2020, the number had grown to 4.66 billion representing almost 59% of the global population. These people are primarily accessing the Internet through their mobile devices. About 81% out of all Internet users search for products or services online, and 74% make successful purchases. These people typically make their inquiries and purchases from Google, explaining why it is the most used search engine in the world.
Do You Have a Question About Covid-19? Ask Google
Google isn’t just a channel through which people access e-commerce stores, it is also a source of information for individuals across the globe. In the Covid-19 pandemic era, most people have been asking similar questions about the coronavirus. According to the latest Google Trends insight, people from all over the world are searching for information about the virus by the minute. Questions about incubation, fatalities, lockdowns and preventive measures are being searched daily.
The most popular coronavirus questions are about the vaccine. People want to know if it is safe to use or not. In the United States, the searches related to the coronavirus vaccine have increased by more than 800%. There are many questions about the projected Covid-19 timeline from the World Health Organization. Right now, the highest Covid-19 related search is about the safety of the vaccine for pregnant women.
Google isn’t writing all the answers to all these questions. They are simply using their algorithm to search for the most relevant ones. The information is being provided by government websites, medical blogs, news sites, forums, etc. This is why search engine optimization is more important than it has ever been. People are panicking and desperately looking for the most useful information online.
Don’t forget about the news websites that have been posting regular updates about the coronavirus since the beginning of the pandemic. Some of these websites almost doubled their audience. ABC, Guardian Australia, and many others saw significant surges in monthly readers. However, advertising revenue has been slashed significantly within this period but that’s a story for another day.
E-commerce websites have also been rising in popularity over the last year. With restrictions to movement in most major cities, most people have relied solely on the Internet for daily products and services. About 61% of these online customers will buy products and services based on blog recommendations. So, the more exposure an e-commerce site gets, the more conversions they are likely going to get for their products and services.
How to Optimize Your Site for SEO in 2021
Best practice for search engine optimization changes regularly. Since search engines often change their algorithms, staying up-to-date with the latest trends is the only way to keep your business visible. No matter how much things change, writing valuable content will always be an important part of SEO. This year, SEO experts recommend that website owners focus on:
- Customer analytics, retention and lifetime value
- User and search intent
- Brand SERP optimization, knowledge graphs, and entities
- More automation
- Optimization for mobile
- Writing lengthy content
The demand for search engine optimization is going to keep surging as long as the Internet remains a vital part of people’s lives. The pandemic is still changing lives and businesses have been adapting to what appears to be the new normal. The Internet marketing industry can’t stand without SEO. Career Karma has a list of remote working opportunities that all rely on the Internet and search engine optimization. If you’re looking for such an opportunity, you might need to devote some time to an online job training course on Computersciencehero.com.