About 88% of people won’t return to a website after a bad user experience. In fact, bad mobile optimization annoys nearly 50% of people.
People form 75% of their judgment on a website’s credibility based on aesthetics, too.
If you’re neglecting your website’s user experience (UX), it could scare away potential customers. Your bounce rate will rise, which can hurt your search engine rankings, too. Lower rankings can impact your ability to generate traffic and leads.
Before that can happen, consider featuring the latest UX web design trends across your website. UX design trends can make your website easier to use and navigate. You can impress potential customers before converting them into leads on the page.
Here are the top six user experience web page design trends you can use for inspiration this year. Update your UX design with these trends today.
Using storytelling across your website will allow you to connect with potential customers on an emotional level.
From cave drawings to fairy tales, humans have always reacted to stories. Stories allow us to time travel or connect across common themes. You can use that connection to generate more leads and sales.
Try to develop stories that entertain, inspire, or evoke curiosity. Develop stories that are immersive, too.
When developing a story, make sure to keep your target audience in mind. Personalization (another UX web design theme) can help you connect with your audience. Consumers want to know you understand their distinct needs, wants, and troubles.
You can use videos and imagery across a page to create an experience through storytelling. For example, you can tell them how your brand came to be.
Consumers will feel more on board with your brand if they understand the whole story.
Perhaps you want to tell a client’s story instead. You can use videos and testimonials to show consumers you understand their situation. Then, you can paint a picture of the user’s journey.
With every scroll, customers will discover how they fit into your product, service, or brand vision.
2. Voice User Interface
About 48% of consumers now use voice search for their general web searches. You can follow the trend of using voice assistants by adding voice assistance to your website. Consumers will have the option to navigate your website through voice control.
Previously, UX design was screen-first. The main focus was for consumers to make contact through their screens. Voice user interfaces were previously glitchy or difficult to use, too.
As users begin to rely more on voice assistants, UX design teams have searched for ways to create a smooth user experience using voice applications.
Try to create a hybrid or voice-first experience for your users to simplify their online experience.
3. Seamless Experiences
As you search for web design inspiration, consider layouts that create a seamless experience for users. Make sure content flows smoothly from one phase to the next.
For example, you can create continuity with a payment process or throughout your online store.
Make sure the user experience across your site is consistent, too. Each element should feel like a natural progression into the next. A seamless experience will make life easier for the user.
A seamless experience will save the user time, which can improve their overall experience with your brand.
As you work to develop a seamless experience across your website, consider experimenting with navigation placement, too. Think about how users interact with your website. The navigation menu no longer has to sit static at the top of the page.
Instead, more UX web design teams are moving the navigation bar. For example, you can place it closer to the bottom of the screen. You can also create a hybrid with a few core pages at the top, then tab options near the bottom.
Make sure the navigation bar is easy to find to ensure you’re creating a positive user experience. Placing the navigation bar near the bottom is easier for mobile users.
They’ll have an easier time clicking the button with only their thumb.
However, there is a downside. People expect the navigation bar to appear at the top of the page.
Experimenting with different placements can help you find the best fit.
4. Data Visualization
It’s sometimes difficult to understand large, complicated, or even overwhelming pieces of data. As you look for web design inspiration, you might come across examples of data visualization. Data visualization can turn complicated concepts into visually pleasing elements instead.
You can turn data into an easily digestible or even exciting piece of content.
Many businesses have started with line, bar, and pie charts. You can also use vibrant or bright colors for contrast.
Allow users to interact with the data on your website, too. They can swipe and tap to engage with the content on your site.
5. Personalized Experiences
Not every piece of content appeals to every online user. Instead, consumers expect brands to understand their distinct wants and needs. Otherwise, users are forced to waste time searching for the content they want.
You can improve the user experience on your website by creating personalized experiences.
For example, you can offer users personalized suggestions as they explore your products or services. You can improve accessibility guidelines on your website, too.
UX web design allows you to close the gap between what consumers want or expect versus what they experience. Creating personalized experiences can close that gap.
Consumers will realize you have exactly what they need and choose your business above the rest.
6. VR and AR
Virtual and augmented reality (VR and AR) traffic could increase 20-fold by the end of the year. You can use VR and AR to create more interactive elements on your website.
For example, you can use VR to allow users to interact with 360-degree experiences. Amazon and IKEA use AR to allow consumers to view how furniture would appear in a room.
Creating more interactive experiences will encourage more people to engage with your brand.
Design It Right: 6 Top UX Web Design Trends for 2022
Using the latest UX web design trends across your website can boost engagement and help you draw in customers. Then, you can begin turning more visitors into leads and sales. Consider using this web design inspiration to give your website the boost it needs.
Your business could experience lasting growth as a result.
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