Although there are over 1.8 billion websites available, not all of them are popularly known. Some sites don’t even make it to search engine ranks.
Have you noticed that your website is not getting much attention and traffic? This might be due to your web design.
Websites are the most powerful marketing tools. If they’re not working, it’s time to change your website’s overall makeup.
In this guide, we’ll walk you through five signs you need new website designs. Read on to learn to know what you need to change and redesign.
1. Takes More Than Three Seconds to Load
Many consumers won’t stay on a website if it takes longer than three seconds to load fully. It’s best to have a website that loads in two seconds in Google. Page speed is essential when it comes to user experience and website conversions.
Slow load times can negatively affect your website’s search engine ranking. Google’s algorithms rank websites with faster load times higher than slower load times. Google may also penalize low page speed scores, so it’s a necessity to watch your speed.
Why do you need to change your web design to improve page speed?
Deep inside your website design, there may be a problem with your coding or structure. Other elements, such as images, hosting, traffic, buttons, and CDN, can also affect page speed.
Professional web designers can help you identify the culprits for your sluggish site. Use a speed tester, like Google’s Test My Site, to check if you meet the best loading speed.
Always have a test run before launching your website or web pages. Take a closer look at your website elements, such as the file type, cache, and plugins.
2. Not Mobile Accessible or Responsive
More than half of website traffic comes from mobile devices. A vast majority would open a website on their phones rather than PCs or tablets.
A mobile responsive website is no longer a choice but a requirement for many businesses. If your website doesn’t work well on phones, then you’re losing potential customers. You should take your time updating your website to fit all kinds of mobile devices.
Responsive design uses a dynamic layout to adapt to a user’s device. It makes your website marked as “mobile-friendly.”
Building a mobile-friendly site will help increase search visibility and lead generation. It’s also a cost-efficient fix since it has a consistent experience and structure. In contrast, websites that aren’t responsive need more maintenance and design costs.
Lessen the frustration of your visitors by allowing them to access your site via mobile devices comfortably. Mobile optimization prevents unnecessary loss of deals and consumers. Don’t test your consumer’s patience with slow loading or inaccessible mobile web design.
Make your website ready for mobile optimization by fixing your elements and information. Ditch your pop-ups and text-blocking ads. Keep the web design simple with large font sizes and easy-to-find information.
3. Produces A High Bounce Rate
The main reason why you have a website is to provide consumers with information and actions. Visitors should be able to buy a product, check your services, and contact you. If those actions can’t complete what your visitors want, you may have a high bounce rate.
Bounce rate is the measure representing the people who only view one page and then leave. They may also enter other pages, but they don’t interact with any page elements.
Some factors contributing to a high bounce rate are poor UX design, messy elements, and many more. A common reason why visitors don’t continue exploring your page is the visuals. High bounce rates may also lead to low conversions and lead generation.
Take a look at your website analytics to check your most visited pages. Look at the entire site’s bounce rate, then look at the bounce rate for every page. A great tool for businesses to figure out their rates is Google Analytics.
An average bounce rate ranging from 26% to 40% is great for many websites. If you got 41% to 55%, it’s best to recheck your website elements and designs. Getting 56% to 70% can be alarming, depending on your type of website and brand.
Blogs, events, and news sites don’t have to worry much about bounce rates. However, sites like e-commerce websites have to consider redesigning if the site gets anything above 70%.
4. Lacks SEO and Updates
Search Engine Optimization is an essential strategy to help customers find your site. A perfect place to apply this strategy is with blogs to establish your brand as an industry leader.
Search engines look through your content to see if they offer anything useful. Creating an SEO-friendly website adds to your rank in search engines.
Redesigning can help you improve your coding and architecture. Concentrate on a redesign dedicated to keyword targeting and conversion rates.
Aside from SEO, you also have to update your website consistently. Web design and content that lag behind the latest initiatives discourage users from staying on your site.
Outdated content may also cause everything to snowball. Meaning your out-of-date content will not match your goals, branding, and overall tone. Working with reputable web design services ensures frameworks for easily updated content.
5. Poor Visuals and Security
Websites are like blind dates: the first impression is crucial. Your website design plays a huge role for first-time visitors and possible partners. Not only should it be aesthetic, but your site should also be practical and professional.
A visually outdated site shows that you’re out of touch with the current trends. Your website should reach your target audience’s taste in design, like minimalism.
You should also be wary of your website’s security protocols. SSL certificates are a must to prevent losing website and business visitors. Websites without SSL certificates typically show visitors a “Not Secure” message.
Upgrade Your Web Design With MWD
It’s time to check your website and run it through some tests to find any web design mistake. Access your website’s biggest weak points and turn them into something better.
Did you notice that your website has either one of these signs? We’re here for your web design needs. Get in touch with our MWD web designers to walk you through redesigning your website.