5 Important Factors That Affect Logo Design Cost

5 Important Factors That Affect Logo Design Cost

You’ve come up with a great idea for a business. You’ve settled on a name, you’ve created an impressive website, and now all that’s left is to design the perfect logo.

A logo is an integral part of a brand’s image. It can be make or break for a business, and once people are familiar with your logo, it can be difficult to change, so it’s important to get it right the first time. 

Because of the prominent role it plays, it’s one thing that’s definitely worth spending money on. But how much does a logo design cost? The answer depends on a number of factors.

Read on to find out five things that will affect how much you ultimately end up paying for the perfect logo.

1. Your Choice of Vendor

When you’re deciding on who you want to design your logo, there are a number of different ways you can go. You can get a freelance graphic designer, a big branding agency, or take matters into your own hands and seek out a logo template online. What path you choose to take will determine how much or how little you end up paying, and will also affect the quality of the logo you end up getting.

2. How Many Edits You Request

There’s no doubt about it: you should be 100% happy with the finished product when it comes to your logo. Be it due to miscommunications, unrealistic expectations, or a case of perfectionism, sometimes, the logo your designer delivers will require some edits. The more edits you request, the more your logo will end up costing, so it’s a good idea to sit down with your designer ahead of time and really make sure you both understand each other about what you want and what they are planning to deliver.

3. Any Illustrative Elements

Some logos are just text, some are simple images, and some are more complex designs. If you’d like there to be some illustrations incorporated into your logo, this will likely require extra work (and maybe even an extra set of hands) and as such will mean you’ll be paying some extra money, as well.

4. How Many Options You Want

If you’re indecisive over what you want from your logo, you might ask your designer to present you with a few different options so that you can choose your favorite from the bunch. This is a common practice, but one that will end up costing you more money in the end.

5. Turnaround Time

If your company’s launch is right around the corner, and you still don’t have a logo, you might need one designed in a hurry. Just be aware that if you require an especially fast turnaround time, you’ll most likely have to pay a premium for the privilege.

Logo Design Cost? Priceless

No matter what your logo design cost is in the end, as long as you’re happy with it, it’s worth it. This is a representation of your brand, your connection to the public, and at the end of the day, that’s priceless. If you’re looking for a new logo for your business, get in touch today to see how we can help.

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