Nearly 40% of consumers will stop engaging with a site that’s unappealing. Meanwhile, conversion rates can drop 20% for every second of load time. About 70% of consumers will abandon a cart due to bad design, too.
Don’t let bad web design impact your company’s online success!
Instead, consider these 10 reasons you need a web designer. Understanding the benefits of hiring a designer can set your business up for growth and success.
Rather than losing potential shoppers, you can keep drawing new ones in.
Stop asking yourself, “do I need a web designer?” Keep reading to discover the reasons you definitely do.
1. Improve Your Overall Digital Marketing Strategy
Your website works as an essential tool for your overall digital marketing strategy. For example, you can create landing pages for you:
- Email marketing campaigns
- Pay-per-click advertising campaign
- Search engine optimization strategy
If your website is slow, outdated, or unappealing, your digital marketing strategy could fail. Instead, ask yourself, “do I need a web designer?” They can help revive your website.
They’ll ensure your website is up-to-date with the latest design trends. Then, you can create stronger landing pages for your campaigns.
An eye-catching, wow-worthy landing page can help you convert visitors into leads and sales. Then, you can optimize your campaigns and improve your ROI.
Working with a web designer could set your business up for long-term growth.
2. Achieve Higher Design Standards
Using a cookie-cutter website builder might do more harm than good. You’ll want to make sure your business stands out in a good way. Working with a web designer can ensure you meet higher design standards.
They can make sure your website doesn’t look like it was built from a template.
Otherwise, consumers might recognize your website looks like someone else’s. A low-quality website could hurt your brand’s reputation. Consumers might leave and choose a business that looks more successful instead.
3. Rank Higher on Search Engines
Search engine optimization (SEO) can boost your website’s ranking on search engines like Google. A higher ranking will position you in front of more potential customers. You can boost brand awareness and attract more people to your website.
Then, you can convert those visitors into sales.
In order to boost your SEO ranking, you’ll need to meet Google’s expectations. Google now looks for Core Web Vitals when determining rankings. It prioritizes mobile-optimized websites, too.
Work with a web designer that can help improve your website with SEO design trends in mind.
4. Reach Customers 24/7
Your website can help you reach customers around the clock. Even if your doors are closed, the lights stay on online. You need a web designer who can help you create an engaging, customer-focused website.
For example, you can add informative pages, blog posts, and content to ensure users find the information they need. You can add a chatbot to your website, too.
Either way, your designer can ensure you’re ready to help customers, 24/7.
5. Remain Competitive
Big corporations have more money to dedicate to their web design and marketing strategies. Working with a web designer could level the playing field.
Your web designer will help you look like a credible, big business in the industry.
You can even get ahead of your competitors. Work with your web designers to keep up-to-date with the latest design trends. Consumers will see you’re relevant instead of outdated.
6. Generate Brand Trust
Your website’s design can help establish your online credibility. If consumers don’t have a way to learn about your business, they might not trust you. Without brand trust, you might not generate sales.
Instead, you can work with a web designer to add trust signals to your website.
7. Improve Your Online Reputation
If you’re still asking, “Do I need web designers,” consider your brand’s reputation.
Web design has a 75% influence on your brand’s credibility. An old, outdated website could make you look old, too. Instead, work with web designers to make your brand look credible and successful.
8. Leverage Their Experience and Expertise
How much do you know about website design and development? If it’s not much, that’s okay. You can rely on your web designers to help.
They can provide the experience and expertise you need to create a wow-worthy website. Their experience will ensure you don’t make costly mistakes, too.
9. Offer a Better User Experience
Nearly 90% of online shoppers won’t return to a website after a bad user experience.
Meanwhile, about 70% of online businesses fail due to bad usability. Only 55% of businesses conduct UX testing, though! If you’re not aware of UX issues, you could lose potential customers.
In fact, bad mobile optimization frustrates nearly 50% of users. About 53% of mobile users will leave if a page takes over 3 seconds to load.
When people leave your website without clicking around, it can impact your clickthrough rate and dwell time. Meanwhile, your bounce rate will increase. A high bounce rate can hurt your search engine ranking.
You’ll struggle to attract people to your website, impacting your lead generation strategy.
Instead, you need a web designer to improve your website’s UX. They’ll utilize the latest UX design trends to ensure your website is easy to use. A fast, easy to navigate site can boost the user’s online experience.
For example, you can make it easier for people to find what they need. Consumers will remember that ease and come back for more.
Otherwise, you could risk leaving a bad taste in their mouths. They might not return to your site in the future as a result.
Instead, they’ll start to rely on your competitors.
If you’re asking yourself, “Do I need a web designer,” look at your website’s analytics. If you’re losing visitors, it’s time for an upgrade.
10. Invest in Your Business
Investing in a new website is also an investment in your business. You can set yourself up for growth and success. Otherwise, your website might hurt your business instead.
With a professional website, you can generate more leads and sales, boosting your ROI.
Strengthen Your Site: 10 Reasons You Need a Web Designer ASAP
Don’t let an old website hurt your brand. Instead, consider these 10 reasons you need a web designer. By hiring a web designer, you can set yourself up for success!
Ready to see your new, wow-worthy website? We’re here to help.
Contact us today to get started!