The current era is more, and web design has gone beyond just ‘looking Good’!
Today, top designers not only want to make their website look good but also want the website to play a major role in converting visitors into paying customers.
Seeing how almost every business takes a digital field to play the game, your website has become a true asset for generating revenue.
That being said, the website must cater directly to your target audience. You must create a website that interests your target audience and answers their questions.
Today, we are here to share our experience and some valuable web design principles that will help you boost your conversion rate.
What Is Conversion Rate?
Before jumping into the key website design principle to boost your conversion rate, it is important to know what conversion rate is.
Conversation rate is the percentage of total visitors on your website taking action to become your paying customers.
While many factors influence the conversion rate, one that is considered to be among the top is website design.
We live in a digital world where every business wants to use the digital landscape to expand their business. Hence, website design has moved far beyond just visually appealing entities. Instead, it has become an asset for the business to boost sales.
By using psychological triggers and minimizing distraction on the website, you can optimize the user experience and ensure most of them convert to paying customers.
Why Are Conversions Important For Businesses?
Online conversion is one of the important metrics for the business to measure its success, especially when every other business is taking the online stage.
To better understand the importance of conversion rate for business, read on!
- Predict Success & Failure: Want to know whether your business is on the right path or not? The conversion rate will give you a pretty decent idea. With the help of the business analytic reports, you can see which part of your business has the highest conversion rate. This will help you predict what your business’ future will look like.
- Better Conversion Rate Saves Money: Understandably, campaigns with better a conversion rate are stronger than campaigns with a weaker conversion rate. A higher conversion rate will reduce the cost of campaigns and boost business revenue.
- Improve Your Website: While optimizing your website for air-tight sales, your website journey becomes more optimized. This ultimately helps your website to revamp itself and solidify its online presence more firmly. As you try to experiment with different things to make the most out of the campaigns, you will eventually discover how to make your website more valuable.
Key Design Principles To Boost Your Business Conversion Rate
What do you think? What’s a good percent conversion rate for an e-commerce website?
Come on, give us a number!
We just want to see just how good your business mind is.
Okay! A good website conversion rate is around 3%. That means for every 100 visitors; you get 3 paying customers.
If that is not surprising enough, honestly speaking, that’s a pretty good conversion rate.
While these numbers might be good from an average business perspective:
– Are they really good for you?
– Are you happy getting only two customers out of a hundred?
– Are you happy that all your effort invested in getting those 100 customers was not good enough to convert more?
If not, how do you improve the conversion rate?
We will give you some tips on website design principles that will help you boost your conversion rate.
1. Lower The Site Loading Time
In the digital world of business, it is all about getting to your customers faster than anyone else. The same thing can be said for any inbound opportunities.
If your business website is super slow and makes your customers wait for more than 3-4 seconds to reach out to your business, this might discourage them from continuing.
It has been seen that any website with a loading speed of more than three seconds struggles to get enough customers for their business.
2. Offer Fewer Choices To The Visitors
It is a psychological fact that the more choices we get, we tend to delay our decision-making. This is also true for web design. If a user lands on your website and is immediately welcomed with several Call To Action Buttons, the user will most likely get confused and will do nothing.
Therefore, you must ensure that you are giving your users just enough options to make decisions without thinking twice. If possible, delay any Call To Action button. Instead, let them spend some time on your website and then ask them to take any action.
3. Make Your Website Mobile Friendly
There was a time when accessing the internet was a computer thing. However, with the introduction of smartphones in the market, anyone can access the internet. In fact, today, more than 70% of search engine searches happen using smartphones.
This number is big enough to start considering the mobile-friendliness of your website. While designing your business website, you must ensure that the design complements any mobile devices and the website opens without any issues.
4. Showcase Benefits
Have you ever heard of the saying – Show, Don’t Tell!
When it comes to websites, it certainly stands true. Website is all about showing what your business has to offer and how customers will benefit from the products and services.
Now, the question is, how will you do that? It’s simple – use videos, illustrations, and images. Use these elements to capture your business’s intangible emotional benefit and showcase it on your website.
5. Draw Attention To Key Areas
Attention is something that you need to earn; you cannot just ask for attention by offering what all your competitors are offering. You need some out-of-the-box thinking to get your audience’s attention.
This is where you will need to use colors, fonts, shapes, and sizes of different kinds with unique representations. Giving something different to users to enjoy will help you grab their attention and interest on your website.
6. Reduce Friction
As website owners, we think that having a website with the excellent visual appeal will get the job done. However, that used to be true years ago. Today, a website needs to be as functional as they look.
Instead of focusing on visually appealing, try to focus on a conversion-based approach. Design your website that is meant to boost your conversion rate. And for that, you need to avoid any friction on your website.
For instance, you can have simple forms, boost your website speed, keep the design on the minimalistic side, and keep your call to action button in the sight of visitors.
7. Add A Full-Screen Lead Generation Form
Marketers may use a form builder to write comprehensive and concise questionaires and collect valuable customer information.The traditional lead generation form was just a pop window on the main screen. While they were useful at first, people used to simply ignore them. This is why marketers today have started adding a full-screen lead generation form.
The lead generation forms are shown to the user at the moment when they have stopped taking action on the website and sitting idly. This shows that the users are interested in what the website offers. According to the marketers, this is the perfect opportunity to ask them for their information.
8. Add Testimonials
Adding users’ testimonials is one of the best ways to showcase your credibility. In addition, using user-generated content for your website is a better way to talk with your audiences. And the best part is that you are not doing any hard work; your clients are convincing others.
No matter what website design you curate, ensure that you have a review section for all the things your customers think about your business.
9. Add A Live Chat Option
Live chat options have allowed marketers to communicate with the visitors one-to-one. Even visitors like to converse with the person sitting on the other side of the screen. They feel more safe knowing there are humans sitting behind the websites.
In fact, live chat helps visitors with their queries and doubts. Just like any pop or add-on, live chat features can easily be added to the website.
10. Focus On Minimalistic Design
Another effective tip to boost the conversion rate on your website is to follow a minimalistic design. A minimalistic design helps you keep your website clean and confusion-free.
Here are a few elements that a minimalistic website design includes
- Effective copywriting.
- White space usage.
- Easy navigation.
- High-quality images.
Start Optimizing For The Best Conversion Rate!
In this article, we have mentioned some of the key design tips that will help you boost the conversion rate.
Now, it is time to test out these tips and see for yourself which can actually be beneficial for your business.
To begin with, start collecting data on valuable metrics to see how your website is performing online. You can take help from a heat map.
The heat map helps you gain insight into the most engaged pages on your website and what areas users are clicking.
If there is anything more, you want to know about boosting the conversion rate, feel free to contact us.