How to Write Website Content That Ranks: The Do’s and Don’ts

How to Write Website Content That Ranks: The Do’s and Don’ts

Optimized website content is an easy way to increase traffic to your site and grow your business. However, if you do not follow writing for the web best practices, you will not get these same benefits. 

Do you want to learn how you can write the best website content for your business? Keep reading this list of the top do’s and dont’s for creating SEO content and writing online!

1. Do: Have a Strategy

First, you want to be sure you have a strategy. This will help you focus on the long-term goals of your content creation and will help you grow your rankings. 

As part of your strategy, you should focus on search intent, content topics, and more. It is important to realize that your website content does not just include the words that you type.

You also have to include images and other types of media that support your message. By creating a content strategy before you begin writing website content, your pages will seem more cohesive and organized. 

2. Do: Search for Keywords

It is also vital that you begin your website content by searching for keywords. Having a different primary keyword for each page of content will help you get more traffic for each of these terms. 

For each page, you want one primary keyword and a few secondary keywords. These keywords will be included in your contentment, your headings, and even your metadata. 

However, you also need to focus on finding keywords with high search volume. The higher the search volume, the more people will be searching for content similar to yours.

Make sure you find keywords that are achievable and regularly searched when you are doing keyword research.

3. Do: Create Unique Content

You always want to be sure that you are creating unique content for your readers. Don’t copy information from your competitors. Instead, come up with something new and more valuable for your readers. 

When you create unique content, Google will recognize that your website has something new and unique to offer and may rank your content higher. 

4. Do: Choose the Right Images

Something else you need to consider with website content is choosing the right images. Make sure your images support your content topic and strengthen your message. 

You also should always optimize your images! Because many people do image searches, you want to be sure you include keywords in your alt text. 

5. Do: Frequently Update Your Content

Finally, it is important that you frequently update your content! Refreshing older content is an easy way to reuse high-quality website content that may not be ranking as well anymore. 

This is also known as optimizing your content. For example, you may need to find new keywords that are more relevant to your brand. By updating the keywords in your content, you will show up in more searches on Google. 

6. Don’t: Keyword Stuff

One of the biggest things to avoid when writing content for your website is keyword stuffing. If you try to include too many keywords or keywords that are not natural or relevant to your content, Google will likely rank your content lower. 

This is because your content will appear too sales-y and not valuable for your readers. Make sure you only include keywords where they naturally fit. 

7. Don’t: Forget Call to Action

It is also important that you never forget a call to action! Having these at the end of your website content is an easy way to get your readers to engage with your content and continue looking through your site. 

Whether you invite your readers to contact your business or check out more content on your site, you can lead your users in the right direction by using CTAs that work.

8. Don’t: Copy Competitors

As was mentioned before, you do not want to copy content from your competitors. While you can look to your competitors for ideas, you never want to have content that is too similar to them. 

Instead, you want to see how you can improve on their content and make something even better. If you offer more value than your competitors, you will likely be able to outrank them. 

9. Don’t: Clutter Your Page

When you are writing content, having big blocks of text may deter people from reading through your content. It will make your page look cluttered and unappealing. 

One way that you can fix this is by shortening your paragraphs and including paragraphs of different sizes. 

By splitting up your text into smaller chunks rather than giant blocks, your content will seem easier to comprehend. 

10. Don’t: Avoid Help

Finally, you should never avoid help! When you utilize professional SEO services for website content, you will be more likely to find success. They know the industry standards for content and will help you create content for your website that will rank. 

While you can save a bit of money writing content on your own, utilizing a professional company will give you better results. 

Learn More About How to Write Website Content Today

When you are writing web copy, you want to be sure you are following the best search engine optimization strategies to ensure that your content will rank.

By following each of these 25 do’s and don’ts about writing website content, you can help your business grow!

Do you need help writing for the web or learning how to write a homepage? MWD Web Design can help! Our team is specialized in writing for the best web practices and can help you rank. Whether you want to learn how to write a web address or how to get your content to rank, we can help. 

Contact our web team today to learn more about our SEO and website design services!

Leave a Reply

Your email address will not be published. Required fields are marked *