Logos are how potential customers can find your brand. But what makes a good logo that draws people in?
A simple, memorable design with the right colors and fonts will make your company stand out from the rest. It’s important to have an eye-catching logo that conveys your message quickly and effectively.
You want it to be something people remember when they see it again later on down the road, not just forget about it as soon as they walk away. And here’s how to make a memorable one.
Keep reading for all the elements you need to create a good logo design.
First off, you want a logo that people can remember. If they can’t hold on to your brand name and what it represents, then it won’t be of much use to them or your company.
This includes the name itself as well as the design of the picture or text overlay. You also need a slogan or tagline that reinforces your brand and everything it stands for.
All of these together will not only help customers remember you but also let them know what they can expect from working with you or buying your product. This is the core of branding.
Next up, we have simplicity. You don’t want to overwhelm people with too many colors, fonts, shapes, or designs.
You also don’t want to confuse them with images that are too complicated to understand at first glance. Your logo should be relatively easy to comprehend without the need for much explanation.
This will help it catch on faster and make your company stand out more because of its simplicity, rather than in spite of it.
You also want to make sure the logo is versatile enough that you can limit its use in certain situations, but still have people recognize it. This can help keep your brand looking professional and consistent when used in different formats or media.
One example would be limiting the colors to only your company colors (or black and white) for print. The logo should still look decent when shrunk down to a small size, but not too small.
You don’t want your logo to feel dated or old. But you also don’t want it to be something people never want to associate with your company because it’s that new and unproven.
The key here is to give it enough character that people will feel like they’ve seen it before. But not so much that the design doesn’t come across as original or creative anymore.
This gives your brand a nice balance of modern and classic, which is very valuable in the long run if you plan on sticking around for a while.
5. Versatile Colors
It’s also a good idea to have a logo that uses several different colors but doesn’t show them off all at once. Even though you want people to remember the color scheme and feel like it goes with your company brand, you don’t need to make them see every single color of the rainbow to get that point across.
That can get distracting and even a little too loud for some people’s taste, which you don’t want.
This also helps keep your company looking more modern compared to counterparts who only use black and white or one main color for their logo. It gives you a 3D feel instead of a flat one.
6. Consistent Colors
On the other hand, you do want to have a logo that uses colors consistently. The colors will be what people remember most about your business, so if they start changing it around too often, then customers might get confused and wonder why there are multiple color schemes for your company.
Make sure to stick with one set of colors that you feel represents your brand the best and then stick with it.
7. It Resonates With Customers
It’s also a good idea to keep in mind who your target customers are, so you can figure out what kinds of styles you want for your logo.
For example, if you’re selling clothing aimed at young adults, you probably don’t want to have a logo that looks like it belongs on a bank. Speak to your customers by having relevant symbolism in your design to get the message across that this is something they will find valuable.
8. Don’t Be Too Complicated or Simple
You also don’t want to go too overboard with an overly complicated logo, or too simple where there isn’t enough to it.
The best logos are usually the ones that have enough going on in them (not too much clutter) while still maintaining some symmetry and balance with the colors.
9. Don’t Be Overly Unique
It’s also not a good idea to have something too unique, although this will probably not be an issue if you’re starting out or simply trying to establish your logo.
Most companies don’t need to worry about their logo being on the cutting edge of design trends because there are so many different styles to choose from.
To go along with this, you don’t want to have a logo that will lose its uniqueness over time. If that happens, then it will slowly become something people no longer associate with your brand and the message you’re trying to convey might not get across as quickly anymore.
10. Be Yourself
The best logo design is the one that is true to your brand.
Don’t try to be something you’re not just because it looks cool, but if your company is fun and young then having something serious will only work against you. On the flip side of this, don’t use a logo that’s too childlike or cartoon-like if your business is mature in its market, because it won’t give off the right message anymore.
Just be yourself and everything will fall into place when it comes to having the best logo.
Design a Good Logo Today
With these 10 elements in mind, you can create a good logo that will work for your business. It doesn’t have to be complex, but it does have to say something about your brand.
You can always improve on it later when you are more familiar with what works and what doesn’t when it comes to having the best small business logo. If you need some help, contact us!