According to a recent survey, under 40% of small businesses invest in local search engine optimization strategies. This is disappointing when you consider all of the benefits that come along with utilizing local SEO.
Many of the small businesses that choose not to work with SEO companies in Florida and other places decide against it because of the perceived cost of SEO services. They’re often under the impression that SEO will cost them too much money.
If you’re concerned about this, you should know that there are affordable local SEO services available. You don’t necessarily need to break the bank to take advantage of the benefits of local SEO.
So, how much money should you budget for SEO services for your small business? Well, it’s all going to depend on a handful of factors.
Here are several factors that will affect just how affordable local SEO services will be through a professional SEO company.
The Current State of Your Small Business Website
Have you used local SEO services in the past to beef up the SEO on your small business website? If you have, it might not take too much work for a local SEO company to bring your site up to speed.
In this case, you’ll be able to get access to local SEO services that will fit nicely into your budget. Since you’ll already have a foundation for your site’s SEO, you shouldn’t have to spend a small fortune on local SEO services.
But if you haven’t ever used local SEO services over time, it might be a different story. In this case, a local SEO company will need to work very hard to get your local SEO strategy put into place.
You should assess the state of your small business website at this time and guess how much work a professional SEO company will need to do to it. The more work that’ll have to get done, the higher your local SEO cost is going to be.
Your Specific Local SEO Needs
When you first sit down with a local SEO company, they’re going to ask you what exactly you need to be done in terms of search engine optimization. This is another thing that will determine the price you’ll pay for local SEO services.
Some small businesses will want an SEO company to provide them with blog writing services. Others will want to obtain white hat link-building services. And then, there are those small businesses that will want SEO companies to do a little bit of everything.
Part of the reason why it’s challenging to nail down how much local SEO services will cost is that each small business will have different needs. The price that you’ll pay for affordable local SEO services will be based largely on the needs of your particular company.
The Local SEO Company You Choose to Hire
The SEO industry as a whole is expected to be worth upwards of $120 billion within the next five years or so. As a result, there is certainly no shortage of SEO companies scattered throughout the country (and the world!) at this time.
You’re free to hire whichever SEO company you would like to provide you with local SEO services. But you should be aware of the fact that some local SEO companies will charge more than others for almost identical services.
For this reason, you shouldn’t be shy about shopping around for a local SEO company that will extend the best prices to you. It’ll be worth comparing the prices that different SEO companies have to offer so that you’re able to find the most affordable one of the bunch.
The Location of Your Small Business
Is your company located in a very large city? Or is it situated in a very small town?
Either way, you should know that the location of your small business could play a part in what local SEO services will cost you. An SEO company might have to work much harder to put your small business on the map when it’s located in a large city with a lot of competition.
There won’t be as much competition for your small business in a small town, which could help save you some money.
Your Future Local SEO Needs
When you meet with someone from a local SEO company, you should have an idea of how long you’ll need to use their services. If you’re only going to be working with them for a month, you might find that their prices will be higher than they would be if you were thinking about working with them every month.
Many SEO companies are interested in trying to set up long-term relationships with small businesses, and they’ll often offer them better deals than they would otherwise to create these working arrangements.
It’s why you should let an SEO company know if you plan on utilizing its services for a long period of time. It could earn you a discount both now and well into the future.
Call Us to Use Our Affordable Local SEO Services
If you want to find out how much affordable local SEO services are going to cost you in 2022, you should touch base with an SEO company. It’ll give you a much better sense of what you’ll be asked to pay for local SEO.
We can give you some more insight into what local SEO will cost you when you reach out to us. We’ll analyze your local SEO needs and see which services would work best for you. It’ll enable us to provide you with a quote that will be lower than the quotes you’ll get from other SEO companies.
Contact us today for all your local SEO needs.