SEO web design is the new term that is soaring in the digital marketing industry. While SEO and web design used to be two different elements for a website, today, they are seen as one element. This is because of the importance given to light web design and its contribution to SEO performance.
By practicing SEO website design, businesses make it easier for search engines to understand the website and help with the ranking.
In case you are new to the whole digital marketing industry and have no idea what SEO is all about. We have prepared a simple answer to what is SEO and how it works. Read this first and then continue with this article.
SEO and Web Design are two different elements of digital marketing but are closely related. Below we have mentioned a few web design elements that help improve SEO performance.
Use Of Clean Graphics
The recent trend of clean graphics is rising exponentially. People are looking for websites that have nice, neat, and clean graphics that are soothing to the eyes.
The more we step deeper into the digital world, we are getting introduced to these advanced graphic designs that sometimes put a lot of pressure on our eyes.
This is why visitors are now looking for websites with clean graphics and unique designs. Having the most basic feature will do, just not a dynamic web design where too many things are happening, and the eyes can’t keep up with all the changes.
Users who navigate to your website should easily find what they are looking for. This means that the content structure on your website should be logical, structured, and have visual cues.
Talking about the on-page content, ensure that the content follows a flow with proper headings. The heading will help you segment your content and helps readers to find what they are looking for easily.
Responsive web design needs to be on your list if you want to take your website on top. Responsive design is a design that automatically adapts to the device the user is using to access your website.
If you want to make your website responsive, you must look into the following aspects.
- Optimize images for your mobile.
- Adapt text for small screens.
- Remember that a visitor might be on your website in portrait mode.
- Use short titles and heading so that they can perfectly fit on a small screen.
You may think that the more the image the better for your website. Well, that is just partially true. Yes, images help you to make your website look more attractive and help visitors to better understand your brand.
But, the same image can affect your SEO performance. When you are using high-quality images for your website, the size of the images puts pressure on the loading speed. That means a 1 MB image will load slower than a 100KB image.
As we know that page speed plays an important role in improving the SEO performance of a website, publishing content optimized and compressed images can really help you.
Navigation is an important component of improved user experience. And because of that, you must keep your website simple with the main menu clearly visible.
According to experts, easy navigation helps visitors find what they need easily and boost the conversion rate. Furthermore, easy navigation lowers the chances of visitors getting confused and leaving the website.
Make Your Web Design A Success Factor For Enhanced SEO Presence
SEO and Web design follow a complex relationship. But, we hope that this article has helped to make you understand the intricacies.
If you have any questions on how a website uses these two elements to perform better online, consider reaching out to us.
We have experts that can help you guide and understand the differences and similarities.