One of the best ways to boost conversions and inform visitors of the value your company can provide is through a landing page. The design and style must offer a seamless user experience and provide users with all the information they need to convert on your site. This will help them to take advantage of your product or service which will ultimately enhance conversion rates.
A landing page is a separate page on your website that is designed for a particular campaign or offer. This is distinct from your website’s home page, which offers visitors a variety of options. Your landing page’s primary objective is to draw in visitors who are eager about your offer and persuade them to perform an action.
But what constitutes a good landing page design? How can your landing page layout help increase conversions? In this article we will cover our tips for creating the best layout for your landing page that will provide a great user experience and increase conversions.
1. Determine the goal of your landing page
A landing page exists to convince a user that they need your product or service and propel them to becoming a customer. You need to ask yourself what type of conversion you are looking for. It could be a sign-up, subscription, filling out a form, or many other things. The most common goals for a landing page include:
- Building awareness. This involves increasing the number of people that view your pages, interact with your product, or inquire about what the business does. The goal is to nurture these users and build relationships with them with content about your brand as well as your offerings that result in a loyal following and growth.
- Lead generation. With this goal, you need to gather contact information of the visitors interested in your business so a member of your team can follow up.
- Sales. This aims to get the users to become a customer directly from your landing page by showing them a specific product or offering and giving them the ability to add to the cart, checkout, or subscribe without leaving your landing page.
The goal of your page should be obvious throughout the content, images, and CTAs to help achieve that goal.
2. Have a Plan for Your Layout
Whatever your goals and objective are, a successful landing page has a proper framework and these essential components.
- A headline: The very first thing any visitor sees when they click on your landing page is your headline, it needs to be compelling, and match what the user searched to get to your page. Visitors who see an intriguing headline will stay to learn more, on the other hand if your headline doesn’t match their search query or isn’t engaging your audience will immediately leave the page.
- Body copy and an explanation of your offering: You might be compelled to list a lengthy summary of every feature of the product you’re offering on your landing page. But you need to highlight the most important features, the elements of your business the audience cares about most, and convince them to sign up, make a purchase, or convert. Concentrate on explaining the issue your target market is experiencing and how your solution would assist them in solving it.
- High quality, descriptive images: Generally speaking, visuals are processed faster than text, including images on your landing page is important. If you use an image, particularly a banner or a header image, they should be eye-catching and visually enhance your offer. The images, designs, and graphics you use need to add value to the user, help to explain the offering, and can even help convince a user to convert.
- A call to action: Your landing page’s call-to-action (CTA) is its most crucial component. When a visitor is ready to opt-in, they need to see a call-to-action button or some instruction on how to move to the next step. Your call-to-action button has to be obvious, briefly tell the user what happens when they click, and be compelling.
By highlighting the benefits of opting in, you can make your CTA more persuasive rather than having it simply say, “Submit” or “Contact Us.”
3. Prioritize Your Most Valuable Content
The most effective landing page layout maintains all of the most significant information above the fold. The area of a landing page that users may see at the first sight is referred to as being “above the fold.” The most crucial details and calls to action must always be found at the top of the page. By doing this, you ensure the user cannot miss the most important content on your page.
Visitors will get an overview of what you have to offer and how they can take action. You don’t have a lot of time to persuade visitors to act. Therefore, you don’t want to spend that time forcing users to scroll across your page in order to access the important content.
With that being said, you need to have more content below the most valuable content to give more explanation and detail about your offerings. While the main goal is to show the user valuable content, you want them to keep scrolling to learn more.
4. Encourage Conversions with an Offer
You must employ a call-to-action and otherwise form on your landing page to persuade visitors to convert or make a purchase so that they can gain value from your company. Simply removing exit possibilities helps website visitors stay focused, while luring them with an offer almost ensures a good conversion rate.
Offer a discount, a useful item like an eBook, or a free sample in exchange for a website visitor’s email address. There are countless choices for gated content, but make sure the offer is relevant to your goods or services.
Don’t instantly discourage visitors from converting with an overly lengthy lead-capture form after persuading them that your offer is worthwhile. You need to make the experience seamless, allowing users to come to your page and convert without thinking much.
The most important thing to remember is that you need to encourage the users to convert or purchase. Give them opportunities to learn about your offerings and sign up, purchase, or contact you.
5. Test Your Designs Before Launch
The best way to ensure that your landing pages are optimized is to test them. Utilizing the power of an online testing platform you can compare landing page designs or validate yours with real user feedback to see if you design would generate the user interaction and lead to a better conversion rate.
Testing allows you to learn about your audiences’ preferences, use their feedback and opinions to make changes to your designs, and will identify any issues with your page, allowing you to optimize the layout before launch.
With the help of landing page testing, you can determine what elements need to be changes or which design is ready for launch. You can test a number of specific parts of your page such as:
- Navigation layout of a landing page
- Copy, language, and tone of the landing page
- The overall design of the landing page and information structure
- CTA of a landing page
Through testing you will get quantitative and qualitative feedback that will help your business create the best landing pages possible.
Even if you think you have the prefect landing page, putting it to the test and getting feedback will only create a better experience for the user and lead to a better overall layout.
The very basic and crucial tips for achieving the ideal layout for your landing page is to identify the purpose of the page, have a plan for the layout, encourage conversions with an offer, prioritize your most valuable content, and test your designs before launch.
If you are creating a landing page and need a simple, fast, and cost effective way to optimize your designs, sign up for Poll the People and launch a test in minutes.