Did you know that 68% of all experiences that take place online begin with a search engine?
It’s no secret how important Google and other search engines can be for businesses to get found by their target audiences. But is hiring a professional SEO content creator really worth it?
This article will tell you 11 benefits of getting serious about SEO for your business.
Keep reading to learn why it makes sense to outsource your content marketing.
1. You’ll Have More Time to Focus On More Important Business
One of the main reasons that businesses outsource any important task is that they don’t have enough time to do it properly by themselves. Content creation is no different.
The time it takes to research, write, and publish content regularly is a full-time job on its own. That doesn’t include the additional time it might take to promote the content on different platforms and fine-tune them for SEO.
One of the most important jobs for a business owner is learning how to prioritize the most important tasks and delegate other tasks successfully. You need to make the most of the limited hours a day that you have.
Although it might seem like the cheaper and easier option to simply write the content by yourself, it usually doesn’t make sense for your business to do this. It’s important to concentrate your skills on what you are strongest at and leave the writing to the professionals.
Outsourcing your content creation to an SEO writer can save you several hours a day. You can still maintain control and have as much input in the creation of the content as you want.
You’ll get higher-quality content while getting several hours of the day back for more important business.
2. You’ll Be Able to Publish More Content Regularly
In order to create a successful SEO content marketing strategy, it’s crucial that you publish regularly. But even for people that work full-time solely on content marketing, there’s a limit to how much a person can write in a given period of time.
Putting together high-quality content takes time. Simply throwing together quick articles just to put them out on time probably won’t have any significant impact on your audience or strategies.
On the flip side, Google is actually beginning to penalize content that isn’t written well.
Hiring an SEO content creator will allow you to have someone solely focus on creating the highest-quality content possible on a regular schedule. It can let you scale up your content strategy by outsourcing as much content as you need.
3. Outsourcing Your Content Creation is Flexible
Another great thing about outsourcing your writing is that it can be very flexible as your business and content needs change over time. If you hire a full-time writer, you won’t be able to adapt to new strategies that you may want to implement.
You can also hire as many writers as you want to produce more content. If at some point you feel like the quality is going down for a certain writer, you can simply outsource to a new writer.
The truth is, you might not always want new content, either. There are always seasonal variations depending on industries, and you might not want to invest in content at certain times. On the other hand, you might want to produce tons of content in a small period of time.
Hiring an SEO writer can help you manage your content creation no matter what your needs are.
4. Get Strong, High-Quality Writing
Let’s be honest — you might be an expert in your field, but you probably aren’t the best writer, especially if you’re trying to crank out writing every single week. Putting together persuasive email newsletters or informational 2,000-word articles isn’t easy.
Hiring professional content writers means you don’t have to worry about any of this. You can relax knowing that your articles are coming from professionals that have a lot of experience crafting persuasive and SEO-friendly content for your business.
5. You Can Get Fresh Ideas From Different Viewpoints
You started your business because you want to show your unique viewpoint to the world — and that’s great.
But when it comes to your overall marketing plan, it can be incredibly beneficial to bring in fresh, new ideas from talented writers that may be able to express certain concepts in ways that you never previously considered.
Most writers are freelancers that have worked with several different kinds of clients from industries of all types. They have a lot of varied experience and knowledge that they can bring to your business.
Most of the time, they are very much in touch with new content marketing trends and might be able to forecast different trends in your industry. They can come up with new ideas when you’re stuck with topics as well.
The nasty truth that many business owners run into is that it can be easy to lose enthusiasm for certain subjects when you write day in and day out. Using other writers means you can keep your content fresh every day.
6. Publish Content as Efficiently as Possible
Efficiency is the name of the game when it comes to outsourcing your SEO marketing. If you hire a quality content marketing agency, they often have a pool of experts that will be able to produce content on tight deadlines.
Depending on your industry, there might be certain topics that are new and time-sensitive. Instead of trying to quickly throw content together so that you can put your commentary on the subject out, you can quickly outsource the content writing and get it in a few hours.
Most freelance writers are paid per article or per word. This means that they want to finish the work as quickly and efficiently as possible so that they can move on to the next project.
This means that you can get the content for your digital marketing strategy out as quickly and efficiently as possible.
7. You Can Find Industry Experts On Different Topics
Hard truth time — you’re probably not an expert on everything. If your content strategy is only based on a very specific topic that you’re an expert on, it might be fine for you to write the content.
But most likely, your content will range on more topics that you aren’t an expert on. Outsourcing your work to professional SEO writers means that you can benefit from their specific expertise and get content on a wide range of specialties and experiences.
8. You Can Broaden Your Audience
Depending on your content strategy, you can also have your writers publicize their published pieces to their own networks as well. This means that you’ll gain access to entirely new audiences that may have never discovered your brand.
If you hire an agency to write your content, they might share the content on their social networks as well. This is even true for ghostwriters. No matter who you hire, they’ll have their own networks that can open up new channels for your business.
9. You Can Experiment With Different Kinds of Content
Although you most likely have been thinking about one specific type of content marketing this whole time (blog posts), there are several other types of content that you can play around with. This can include:
- Social media
- Email marketing
There are so many different paths that you can take to start getting your content noticed.
Infographics are a fantastic way to visualize your information and boost your SEO. E-books are great lead magnets that can help bring in more leads. Videos are some of the most highly shared content on social media and can lead to a high level of engagement and conversions.
All of these might seem a bit overwhelming to produce on your own, but any of them can simply be outsourced to content creators and experience the benefits of all different types of content.
10. You Can Easily Track the ROI of Hiring Content Writers
It’s always important to be able to track what you’re getting out of your investment. You can easily track different KPIs to see what you’re getting out of your content hires, including:
- Number of views, clickthrough-rate, and conversions on content
- Increase in social media engagement and followers
- How much sales or revenue you make after your content marketing plan
Hiring content experts can help you reach your business goals much faster than if you decide to write them on your own.
11. Meet Your Marketing Goals Faster
With all of these benefits in mind, your ultimate goal is to meet your goals faster, whether it’s bringing in new audiences, helping keep life-long customers, or making more sales.
Having a constant supply of high-quality content published will allow you to get to your marketing goals much faster without needing to worry about doing it yourself.
Boost Your Business With Professional SEO Content Creation
That’s everything you need to know about the benefits of hiring professional SEO content writers for your business. The next step is to devise your content strategy and find writers that fit the bill for your business.
But before you can start crafting any kind of content for your business, you need to make sure that you have a high-quality website to showcase that content on.
If you’re looking for website design, development, or SEO services, make sure to check out MWD Web Design. Request a quote from us today!